Examine the front page of the Ottawa Citizen on February 6, 1995. Here I am
at the start of the 1995 Winterlude Triathlon. Note the yellow chicken suit.
See how effective it is in attracting favorable media coverage.
I was in disguise. I was dressed as a competitor.
Note the poor press coverage I received in this event.
Here is the summary of my carefully controlled experiment showing results don't matter.
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