Obtaining Adequate Press Coverage





Examine the front page of the Ottawa Citizen on February 6, 1995. Here I am at the start of the 1995 Winterlude Triathlon. Note the yellow chicken suit. See how effective it is in attracting favorable media coverage.







I know what you are saying,
"Surely it's the results that matter? That's how I can get in the paper!"

Here is the summary of my carefully controlled experiment showing results don't matter.


Please feel free to send money or E-Mail to craig@statchuk.com.
Back Home Page for more knowledge...